Overview of the current situation and development

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Summary of the current situation and development trend of the global printing industry (IV)

5. Instant messaging

instant messaging is actually a kind of e-mail, which is a way for young people to communicate between groups or individual to individual

6. Blogs and vlogs

blogs and vlogs are new ways of communication. To exaggerate, blogs are actually like diaries, and vlogs are video emails on. Last December, there was a tsunami in Southeast Asia. The disaster video taken by industry people was spread on the Internet in the form of vlogs, and the click rate of thousands of times far exceeded that of the mainstream stations

all these show that people from all walks of life have many media to choose from. Print media is facing competition. The world under our feet is changing. We must occupy that part of our market quickly and effectively

III. regional factors:

the world printing industry seems to be a unified whole, which is the same everywhere. Let's take a look at the situation of the printing industry around the world. The Japan printing industry federation said, "the popularity of networks makes people do not have to rely on paper printing media to obtain information". The situation in the European Union is that sulfur is produced too early than foaming "Our printing industry has a structural surplus of production capacity. Coupled with the slow economic recovery, the growth of the printing industry can not keep up with the growth of GDP. In addition, printing prices are under great pressure, and the effect of electronic bidding is disappointing." the Hong Kong Printing Industry Chamber of Commerce said: "Many printing enterprises in Hong Kong have set up factories in the mainland in order to reduce costs. The local business growth in Hong Kong will be very small in the next few years. But the factories that open the oil delivery valve in the mainland are likely to achieve double-digit growth in the next three years"; Brazilian Printing Industry Association on the next step: "from 2001 to 2003, our printing paper consumption decreased by 4.2%"; American Printing Industry Association: "we are worried that digital media will replace print media"; The host, the South African printing industry alliance, said: "we see that the advertising volume of print media has decreased, and the competition with other media has become more intense. Small business institutions need fewer and fewer business forms, in this regard, desktop printing will play a major role."

it can be seen that we have many common problems

8. When using logic pen and oscilloscope to detect signals. 4. Cultural level:

People's cultural level has always been an important factor affecting the world's printing industry. People over the age of 15 who can read and write are even literate. Taking this as the standard, 77% of the people in the world are literate. It can also be said that 83% of the global men and 71% of the global women are literate. But one thing cannot be ignored is that there is such a kind of people, although they have the ability to read and write, but they are not interested in reading and literature, and they have no reading habits at all. We call them "alienate person"

many young people we cultivate now can be said to have the ability to read in theory, but in fact they are not interested in reading. These people who have no reading habits prefer to obtain information from other sources. They are biased against printed materials, which has affected many printed products, including books and user manuals. This is a serious problem, but it is beyond our control. When these non reading forces become the mainstream, non print media will become stronger. But we must not overcorrect, and we must not regard people who use computers and computers as such

v. free publishing:

free publishing is a factor we should consider. Among the top 25 countries in terms of GDP, 17 are free publishing, 6 are partially free publishing, and 2 have no free publishing copyright. Globally, the number of countries with these three publishing forms is relatively average, 38%, 25% and 37% respectively. However, from the perspective of population distribution, the results are very different. 11% of the people in the world are in free publishing areas, 25% are in semi free publishing areas, and 64% are in non free publishing areas

fast media and Internet are changing this situation. People in any region can use them to quickly obtain information from all over the world, so as to further affect the print media

VI. advertising:

a crucial factor affecting the printing industry is advertising. As mentioned above, print media advertising is impacted by electronic networks and other media. However, print media advertising still has a strong competitiveness. From 2000 to 2004, the advertising industry in the United States accounted for 2. 5% of the total GDP every year From 3% to 2.5%, among them, in 2004, the print factory reports dominated by magazines, newspapers, direct mail and yellow pages accounted for half of the total factory reports in the United States. The global advertising has also continued to grow, and the advertising expenditure has increased steadily, reaching US $441billion in 2001 and is expected to reach US $553billion in 2005, with an annual growth rate of more than 6%. Therefore, if we can continue to share this cake, the prospect is very optimistic

VII. Distribution:

with the timeliness of electronic transmission and interconnection, the distribution mode of printed matter has changed from the previous mode of "printing before distribution" to the mode of "distribution before printing on demand". In this new mode, customers can print according to their own needs, or read only through the electronic screen. The previous way of postal distribution is also gradually declining

VIII. Paper:

it is estimated that from 2000 to 2015, the annual growth rate of the demand for paper will reach I.5%, and the annual growth rate of the demand for printing paper and writing paper will reach 2.6%. As other alternative media transfer part of the consumption of printing paper to the user's computer printing, and the increase of printing volume ultimately leads to the continuous growth of the demand for paper

however, the paper industry is also under pressure. 4billion trees are used in the production of paper and pulp every year, accounting for more than 50% of the annual commercial logging. In the past 20 centuries, the growth of global paper consumption exceeded 4 times of population growth. With the wide application of electronic media, the paper demand in North America and Western Europe tends to be flat, but the paper demand in developing countries is still growing significantly. These growth has been under great pressure from environmental protection, so the printing industry is likely to be recognized as a non environmental friendly industry

of course, alternative paper has begun to appear. For example, human paper produced by Yupo company has entered the market, and there is also paper called "e-paper", which is an erasable electronic paper

IX. information technology:

the impact of information technology on printing is two-way. It promotes the development of new media such as Internet and e-mail. At the same time, it also brings many benefits to the printing industry, such as greatly optimizing the prepress operation, shortening the preparation time, and freeing people from the heavy work of binding

nowadays, printing is no longer a simple handicraft work, and the technical content has been greatly improved than before, especially in the future. The effective management of printing enterprises is to manage data. The era of making money when starting up is gone forever. People who don't know how to manage with computers are not competitive

the hot JDF technology has brought hope to the printing industry, but the continued use of a large number of well functioning old equipment has also become a major obstacle to whether JDF can make a profit

above, we have discussed the printing industry from all directions and angles. Nowadays, times are different, tastes are changing, and the world is getting smaller. We must follow the trend. We need to rely on technology, and we also need to establish a relationship of cooperation and trust with suppliers. We also have to change the business operation mode, increase services, improve management methods, and use various media to help customers. Finally, we should use new printing technology to find a way out. JDF, automation, computer integrated production and the application of digital technology will bring benefits to us

source: China's printing market

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